NFRA has established a year-round, industry-wide marketing/PR campaign to promote the benefits of frozen and refrigerated foods to the consumer and increase sales for the industry. In promoting frozen foods, NFRA has adopted the Frozen Foods – Fresh Ideas. Great Taste. banner. The refrigerated dairy department is represented by the Cool • Tasty • Wholesome – Refrigerated Foods banner.

To review the Frozen Foods – Fresh Ideas. Great Taste. campaign highlights and information on becoming a financial sponsor, click on the Frozen Foods icon below.