Holidays like Thanksgiving are fun family times, but they can also cause stress in the kitchen – too much to do and too little time. November provides the perfect opportunity to promote frozen and refrigerated foods as key helpers in the kitchen. Highlight side dishes like vegetables, breads, cakes, pies, appetizers and more from the cool aisles in the store.

Convey that Frozen and Refrigerated Foods can Help Simplify Holiday Meals

Pomotion Works!

Thanksgiving Week was the third biggest week in frozen food sales in 2006 (Nielsen). Promote side dishes, desserts and appetizers that taste like homemade. Focus on making meal preparation simpler, without sacrificing taste, quality or presentation.    

NFRA’s Consumer Stay Cool Newsletter provides meal solution ideas, recipes, frozen and refrigerated food tips and information as well as key links to EasyHomeMeals.com and sponsoring manufacturer websites.

Notable November Celebrations

• Thanksgiving Day
• Election Day
• Veteran’s Day