NFRA invites you to be a part of the premier promotional event of the industry in celebrating 25 successful years of March Frozen Food Month!
2008 Highlights
FSI |
Easy Home Meals Sweepstakes | POS Materials
Consumer Website | National Media
Support
Golden Penguin Awards
National FSI to 37 Million Consumers
A 3-page national FSI will be circulated 37 million homes on Sunday, February 24, 2008. It will feature coupons and package shots of the sponsoring manufacturer brands and direct consumers to the www.EasyHomeMeals.com website to enter a $10,000 sweepstakes.
Consumer Sweepstakes
 The Easy Home Meals $10,000 Sweepstakes will easily attract consumer interest and entries. A record 760,000 sweepstakes entries were received during the 2007 promotion. The Sweepstakes will be promoted nationally in the FSI. Consumers can enter online at www.EasyHomeMeals.com. NFRA members can link their website directly to the sweepstakes entry page.
Point of Sale
 NFRA has available specially-designed point of sale items for March Frozen Food Month and year-round. Download the Idea Book and POS Catalog now.
Consumer Website
Throughout the promotion, consumers will be directed to EasyHomeMeals.com to enter the Sweepstakes as well as to find meal solution ideas, recipes, preparation and storage guidelines, games for kids and much more. All NFRA members are encouraged to use the web address in their year-round promotions as a value added service to customers.
National PR/Media Support
A press release and radio spot will be sent to media outlets nationwide to announce the many savings opportunities consumers can find in the frozen aisles during March. The same type of media effort during March 2007 reached over 60 million consumers!
 Golden
Penguin Awards
Our annual Golden Penguin Awards Competition recognizes outstanding frozen food merchandising and support of March National Frozen Food Month. Golden Penguin Award winners will be recognized at the National Frozen & Refrigerated Foods Convention in October in San Diego, CA.
For More Information
The March Idea Book and POS Catalog was mailed to all members at the end of November. If you have questions about the promotion, call the NFRA headquarters at (717) 657-8601 or e-mail info@nfraweb.org.
Sponsors
NFRA thanks these leading manufacturers for sponsoring the 2008 March
National Frozen Food Month promotion:
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