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NFRA is partnering with DreamWorks Animation to celebrate the movie theater release of Kung Fu Panda in June 2008. The partnership will allow NFRA and its members to leverage this exciting movie property in its national FSI, the co-op consumer sweepstakes, and in the refrigerated dairy aisles! The movie tie-in with June Dairy Month is sure to get consumers focused on refrigerated foods in June, and add a kick to your sales!
FSI | Sweepstakes | Consumer Website |
Media
Initiative | POS Materials |
Golden Penguin Awards
21.7 Million FSI Circulation
Participating brands will be featured in a National two-page FSI announcing June Dairy Month on Sunday, June 1, 2008. The FSI will include either a coupon or package shot of each brand and have a circulation of over 21 million. The FSI will also encourage consumers to enter the $7,500 Sweepstakes by visiting the consumer website, Easyhomemeals.com, which will allow even more brand exposure for manufacturers.
Consumer (Co-Op) Sweepstakes
The Sweepstakes offers $7,500 in prizes, which generates consumer excitement and interest. The co-op sweepstakes can be customized to promote your brand without paying for the cost of administration and prizes. NFRA members’ websites can link directly to the sweepstakes entry page on EasyHomeMeals.com. Also, the sweepstakes allows you the opportunity to receive a database of refrigerated food consumers from the online sweepstakes entries.
Instant Brand Interaction at www.EasyHomeMeals.com
Home page ads, branded recipes and direct links to your company website provide prominent brand exposure on the EasyHomeMeals.com website. Visitors are able to enter the sweepstakes, as well as find information and tips about refrigerated foods, recipes, games and more.
Consumer Media Initiative
Print releases will be distributed to over 10,000 newspapers, a Spanish version will be distributed to Hispanic publications, and radio spots will go to over 6,500 stations. Over 80,000 consumers will receive the Stay Cool e-newsletter, providing direct links to the sweepstakes and sponsors.
 Point of Sale Materials
June Dairy Month POS and specially-designed POS featuring the movie theme and characters is available to purchase from NFRA. Download the Idea Book and POS Catalog now.
 Golden Penguin Competition
The prestigious Golden Penguin Awards competition ensures increased promotional activity at store level and brand exposure throughout the country. Download the Golden Penguin Rules now.
For More Information
If you have questions about the promotion, call NFRA at (717) 657-8601 or e-mail info@nfraweb.org.
Thank You to Our 2008 Participating Brands
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