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The Ice Cream/Novelties Promotion delivered hot sales in 2007! With rising temperatures outside, customers were led to the frozen aisles to pick up very cool treats with exciting displays and attractions.

The 2008 Promotion is gearing up for another successful year. Heat up your sales this summer with an enticing in-store display, and enter to win the Golden Penguin Award!

$100,000 Instant Win Game | POS Materials

2008 Participating Brands

Summer Favorites $100,000
Online Instant Win Game

This exciting Online Instant Win Game presents an opportunity to attract major consumer attention to the Ice Cream & Novelties category, and all participating brands, retailers, manufacturers and local associations.

The Instant Win Game encourages repeat visits to the website. Consumers interact with participating brands as they play the game, and can win $100,000 instantly.
Prize Structure

Grand Prize — $100,000 Instant Winner
5 First Prizes — $500 cash
100 Second Prizes — Insulated Cooler Bags.

Promote and Leverage the Online Instant Win Game

Participating retailers, manufacturers and local associations can use the generic Instant Win Game artwork/icon in advertising, on websites, in displays – sending consumers directly to the Online Instant Win Game entry page on NFRA’s www.EasyHomeMeals.com website to leverage the value of a consumer online game without the cost of administration/ prizes!.

Click here to download the artwork in color or black and white. Or call NFRA for a disk at 717-657-8601.

Compete for the Prestigious Gold and Silver Penguin Awards.

Gold and Silver Penguins will be awarded in six regions — Northeast, Southeast, East Central, West Central, Southwest and Pacific/Western.
Award winners will receive industry-wide recognition at the Golden Penguin Awards banquet On October 14, 2008 during the National Frozen & Refrigerated Foods Convention in San Diego, CA.

Summer Favorites Point of Sale Materials

A.Summer Favorites
Instant Win Game Static Cling
Announces Instant Win Game and provides web address for entering contest. Measures 7 1/2" x 5 1/2" and is printed on 8 mil clear static cling material. Can be used on any glass or window.
$7.00 (pkg. of 15)

B.Ice Cream & Novelties Balloons
Latex balloons with four-color logo that does not blur or fade when inflated. Packaged 100 per bag with mixed colors. 100% biodegradeable.
$35.00 (pkg. of 100)

C.Tissue Fan
Fan opens up to 27". Two-sided cardboard insert sign displays four-color logo. Cord included for hanging. Fan color - gold.
$6.00 each

D. Honeycomb Ice Cream Cones
Tissue paper ice cream cones open up to a honeycomb display of 15 1/2". The cones are packaged in three flavors of chocolate, vanilla and strawberry.
$9.75 (pkg. of 3 - 1 of each color)

Click here for POS Order Form.

The purchase of POS materials is not necessary to qualify to win the Retail Display Contest.

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