NFRA has introduced a new logo to take the place of Bring Us To Your Table! Freezer Favorites. The significance of this industry-wide effort and strategy of the campaign remain the same.

After five successful years, the Bring Us To Your Table! Freezer Favorites campaign has been a catalyst in transitioning the presentation and positioning of frozen foods in the grocery aisles, and in the minds of shopping consumers. NFRA will continue these efforts under the new banner, ‘Frozen Foods – Fresh Ideas. Great Taste.’, moving forward.

The new logo speaks to the innovation, quality and taste aspects of frozen foods. It better positions frozen foods as meal solutions and communicates to the consumer that it is time to take a fresh look at what the frozen food department has to offer.

Strategy

An Investment in Our Future…

How You Can Support This Important Industry Effort

We are appealing to the industry as a whole to recognize that this is an opportunity to join together and communicate with tremendous impact the convenience, quality, taste, and meal solution aspects of frozen foods to the modern-day consumer. This is an opportunity to change perceptions and buying habits, and ultimately see category growth through increased sales and consumption of frozen foods.

There are endless possibilities as to how successful this campaign can be. But for the achievements to continue, it is critical for NFRA to generate full industry financial support. Funds are needed to keep the programs moving forward through 2007.

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