Speakers
Monday, October 13th
7:30 am – 8:55 am Breakfast Session
Charlie Cook
 Widely regarded as one of the nation’s keenest litmus testers on U.S. elections and political trends, Charlie Cook is the publisher of The Cook Political Report and a political analyst for the National Journal Group, where he writes weekly for National Journal magazine and CongressDailyAM. He also writes a regular column for the Washington Quarterly, published by the Center for Strategic and International Studies, and is a political analyst for NBC News.
The New York Times has called Charlie, “...one of the best political handicappers in the nation” and noted that The Cook Political Report is “a newsletter that both parties regard as authoritative,” while Bob Schieffer of CBS News refers to it as “the bible of the political community.” David Broder of The Washington Post has written that Charlie Cook is “perhaps the best non-partisan tracker of Congressional races.”
9:00 am – 9:55 am General Session
Using the Retail Store as a Marketing Medium
Paul P. Lainis
The Nielsen Company
 The consumer makes 70% of their ultimate purchase in the store. Yet there is no way of monitoring the effect of in-store advertising targeting the consumer. Today, all established marketing mediums have an industry accepted metric that allows users to evaluate the effectiveness of their advertising spend. This session will present cutting edge findings of in-store marketing efforts conducted by The Nielsen Company and the P.R.I.S.M.S (Pioneering Research for In-Store Metric) Consortium. With P.R.I.S.M., marketing efforts within the retail store can now be measured much like other advertising mediums such as TV, radio, print and internet. This session will provide insights into the operational capabilities, applications and decision making that can be affected through P.R.I.S.M.
Tuesday, October 14th
7:30 am – 8:55 am Breakfast Session
Rich Karlgaard
 Rich Karlgaard is the publisher of Forbes – the world’s most popular business and financial magazine, read by 4.5 million people per issue. He also is the author of the book, Life 2.0 How People Across America Are Transforming Their Lives by Finding the Where of Their Happiness, which was an Amazon and Wall Street Journal business best-seller.
In every issue of Forbes, Rich writes a column called Digital Rules about technology, entrepreneurship, regional and economical development, and the future of business and work. He frequently lectures on these subjects and is a regular guest on the Fox News Channel’s Forbes on Fox. In 2005, Rich began writing a daily blog, which appears on the homepage of Forbes.com. |
