NFRA Announces March Golden Penguin Award Winners

Harrisburg, PA — To recognize the industry’s outstanding efforts to increase frozen food sales during March National Frozen Food Month, the National Frozen & Refrigerated Foods Association (NFRA) recently sponsored the prestigious Golden Penguin Awards Competition. The Golden Penguin Award symbolizes excellence in successful merchandising and promotion and is bestowed to the most dedicated and innovative companies in the frozen food industry.

NFRA awarded 35 Gold Penguins in 14 retail and foodservice categories and 51 Silver Penguins in 12 categories out of hundreds of entries from across the country. Click here for the complete list of winners.

Four winners were honored this year with a special amber penguin commemorating three consecutive Gold awards in the same category. Receiving a Gold award for the third year are Harmons in the Retail Corporate Chain or Division (10-50 Stores) category, Winn-Dixie Stores, Inc. in the Retail Corporate Chain or Division (Over 50 Stores) category, Deep Creek High School/Chesapeake Public Schools in the School Foodservice Operation (1-10 Schools) category, and Merchants Distributors, Inc. in the Wholesaler category. Three time winners are required to retire from the competition for one year before entering again in the same category.

Winners were chosen by qualified marketing professionals from accredited colleges and universities during a two-day judging process at NFRA headquarters. Judges looked for the best creative effort which included use of the Frozen Foods – Fresh Ideas. Great Taste. logo/theme during a full 30-day program. Winning entries demonstrated the effective use of elements such as in-store consumer programs, advertising, community service and education, creative use of merchandising materials and special displays.

Gold Penguins will be presented at an awards reception and banquet at the 2008 National Frozen & Refrigerated Foods Convention on October 14, 2008 in San Diego, CA. Silver Penguins are typically presented at the local level at appropriate frozen food association meetings.

There are still two more opportunities to compete for a Golden Penguin in 2008! Golden Penguins will also be awarded for merchandising excellence during June Dairy Month and the June/July Ice Cream & Novelties display contest. For more information on any of the Golden Penguin Competitions, contact NFRA at (717) 657-6801.

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